Alternatives To Moz: Best Moz Competitors (Comparison)

Alternatives To Moz: Best Moz Competitors (Comparison)

Welcome to the world of digital marketing, where businesses strive to conquer the ever-evolving online landscape. In this realm, search engine optimization (SEO) is the key to unlocking greater visibility, attracting organic traffic, and ultimately, achieving business success. Among the myriad of SEO tools available, Moz has long held the throne as a trusted companion for marketers and website owners alike. However, with the rapid pace of innovation, new contenders have emerged, offering exciting alternatives to Moz. Today, we embark on a journey to explore the best Moz competitors, comparing their features, functionalities, and value propositions. So fasten your seatbelts and get ready to discover a world of possibilities beyond Moz, where SEO prowess knows no bounds.

What is a Moz Alternative? 

A Moz alternative refers to a different software or tool that serves a similar purpose as Moz in the realm of search engine optimization (SEO). Moz, a well-known and widely used SEO platform, offers a range of features such as keyword research, rank tracking, link analysis, site auditing, and more. However, in a dynamic and competitive market, there are other players that have entered the scene, providing comparable or even enhanced functionalities to meet the diverse needs of marketers and website owners. These alternatives aim to offer similar services to Moz, often with their own unique features, pricing models, and user experiences. Whether you’re looking for a different user interface, advanced analytics, or a more budget-friendly option, exploring Moz alternatives can help you find the best fit for your SEO objectives and preferences.

Best Moz Alternatives

Here are the best SEranking alternative are: 

Moz Alternative #1: SEMrush

SEMrush is a powerful and widely used SEO and digital marketing tool that offers a comprehensive suite of features to help businesses improve their online presence. With its robust capabilities, SEMrush allows users to conduct in-depth keyword research, track rankings, analyze competitors, audit websites, and optimize content for better search engine visibility. It provides valuable insights and data-driven recommendations to enhance organic search rankings, PPC campaigns, and social media strategies.

Key features of SEMrush:

  • Keyword Research: Discover relevant keywords, search volume, competition, and long-tail variations to optimize content and target the right audience.
  • Competitive Analysis: Analyze competitors’ organic and paid search strategies, uncover their top-performing keywords, and gain insights to stay ahead in the market.
  • Site Audit: Identify technical issues that impact SEO performance, such as broken links, duplicate content, and crawlability problems, to improve website health.
  • Backlink Analysis: Evaluate the quality and quantity of backlinks, identify referring domains, and monitor competitors’ link-building strategies.
  • Rank Tracking: Monitor keyword rankings and visibility in search engine results pages (SERPs) to track performance and identify areas for improvement.
  • Content Marketing: Research trending topics, create SEO-friendly content, and analyze content performance to drive engagement and conversions.
  • Advertising Research: Analyze competitors’ ad strategies, uncover top-performing ads, and optimize PPC campaigns for better results.
  • Social Media Management: Manage social media accounts, schedule posts, track engagement, and measure social media performance.
  • Reporting and Analytics: Generate customizable reports to showcase SEO and marketing progress, track key metrics, and demonstrate ROI.

Moz Alternative #2: Ahrefs

Ahrefs is a comprehensive SEO tool that offers a wide range of features to help businessesQuick and easy social media graphic creation.

Access to a library of stock photos and icons.

Integration with Buffer for seamless scheduling and sharing.improve their search engine rankings and boost organic traffic. It is renowned for its robust backlink analysis capabilities, providing users with valuable insights into their own backlink profiles as well as those of their competitors. Ahrefs also offers powerful keyword research tools, allowing users to discover profitable keywords, analyze search volumes, and assess keyword difficulty. Additionally, the platform provides comprehensive site auditing features, helping businesses identify and fix on-page SEO issues to optimize their website’s performance.

Key features of Ahrefs include:

  • Backlink Analysis: Ahrefs’ backlink index is one of the largest in the industry, enabling users to analyze their own backlinks and those of competitors, identify link-building opportunities, and monitor backlink health.
  • Keyword Research: Ahrefs provides robust keyword research tools, allowing users to discover relevant keywords, assess their search volumes, and analyze keyword difficulty to prioritize their SEO efforts.
  • Site Audit: With Ahrefs’ site audit feature, users can conduct in-depth website analysis to identify and fix SEO issues such as broken links, duplicate content, and missing meta tags.
  • Rank Tracking: Ahrefs allows users to track their keyword rankings over time, monitor SERP features, and gain insights into their organic search performance.
  • Competitor Analysis: Users can gain valuable competitive intelligence by analyzing their competitors’ organic search rankings, top-performing content, and backlink profiles.

Moz Alternative #3: Serpstat

Serpstat is a powerful SEO tool that provides a comprehensive suite of features for businesses looking to optimize their online presence. It offers a range of functionalities, including keyword research, backlink analysis, competitor research, and site audit, making it a versatile choice for digital marketers and SEO professionals.

Serpstat’s robust feature set and user-friendly interface make it a compelling alternative to SEranking for businesses seeking a comprehensive SEO tool.

Key Features:

  • Keyword Research: Serpstat allows users to conduct in-depth keyword research, analyze search volumes, competition, and identify keyword trends. It also provides related keyword suggestions and helps in identifying long-tail keyword opportunities.
  • Backlink Analysis: With Serpstat, users can analyze their own and their competitors’ backlink profiles. It provides valuable insights into referring domains, anchor texts, and allows for effective backlink monitoring and tracking.
  • Competitor Analysis: Serpstat enables users to analyze their competitors’ organic and paid search strategies. It helps identify top-ranking keywords, domains, and ads, allowing businesses to refine their own SEO and advertising strategies accordingly.
  • Site Audit: Serpstat’s site audit feature scans websites for technical SEO issues and provides detailed reports on areas that need improvement. It helps optimize website performance, identify broken links, and improve overall site health.

Moz Alternative #4: SpyFu

SpyFu is a powerful SEO and competitor analysis tool that provides valuable insights into competitors’ strategies and helps businesses optimize their online presence. With SpyFu, users can uncover profitable keywords, track keyword rankings, and gain a comprehensive understanding of their competitors’ ad campaigns. Its robust features allow users to conduct in-depth keyword research, discover top-performing PPC ads, and analyze backlink profiles, enabling businesses to make informed decisions and improve their digital marketing efforts.

Key Features of SpyFu:

  • Competitor Research: SpyFu allows users to uncover their competitors’ most profitable keywords, ad copies, and budget allocation, providing valuable insights to enhance their own marketing strategies.
  • Keyword Research: The tool provides comprehensive keyword analysis, including search volume, ranking difficulty, and related keywords, helping businesses identify high-potential keywords to target.
  • PPC Ad Intelligence: SpyFu enables users to analyze and replicate successful PPC campaigns, uncovering competitor ad spends, top-performing ads, and ad variations.
  • Backlink Analysis: With SpyFu, users can explore their competitors’ backlink profiles, identify quality link-building opportunities, and improve their own website’s authority.

Moz Alternative #5: Majestic

Majestic is a leading SEO tool renowned for its comprehensive backlink analysis and website exploration capabilities. It provides businesses with detailed insights into the link profile of their own website as well as their competitors, helping them improve their SEO strategies and boost organic rankings. Majestic’s expansive database and advanced metrics make it a trusted resource for link analysis and competitor research in the SEO industry.

Key Features of Majestic:

  • Backlink Analysis: Majestic offers detailed backlink data, including the number of backlinks, referring domains, anchor text analysis, and historical link data, empowering businesses to evaluate link quality and make informed decisions for their link-building strategies.
  • Site Explorer: Users can explore any website’s link profile, including competitors, and gain valuable insights into their link acquisition strategies, top-performing content, and traffic sources.
  • Trust Flow and Citation Flow: Majestic’s unique metrics, Trust Flow and Citation Flow, provide an indication of a website’s authority and influence, aiding in assessing the quality and trustworthiness of backlinks.
  • Keyword Checker: Majestic’s Keyword Checker tool allows users to analyze keyword competitiveness, search volume, and potential ranking opportunities, helping optimize keyword targeting strategies.

Moz Alternative #6: Raven Tools

Raven Tools is a comprehensive SEO and digital marketing platform that offers a range of features to help businesses improve their online presence. It provides a holistic approach to SEO, with tools for keyword research, link building, competitor analysis, and performance tracking. Raven Tools stands out for its user-friendly interface, detailed reporting capabilities, and integration with popular third-party platforms. It also offers a unique Site Auditor feature that helps identify and fix website issues that may impact SEO performance.

Key features of Raven Tools:

  • Keyword research and analysis
  • Link building and backlink analysis
  • Competitor research and monitoring
  • Site Auditor for website analysis and optimization
  • Performance tracking and reporting
  • Social media management and monitoring
  • Integration with Google Analytics and other platforms

Moz Alternative #7: SEMscoop

SEMscoop is an SEO tool that focuses on keyword research and analysis. It provides users with valuable insights into search volumes, keyword difficulty, and competition levels, helping businesses make informed decisions about their keyword strategies. SEMscoop offers a user-friendly interface and robust data visualization, making it easy to identify profitable keywords and optimize content accordingly.

Key features of SEMscoop:

  • Keyword research and analysis
  • Search volume and keyword difficulty metrics
  • Competitor analysis and keyword suggestions
  • Trend analysis and seasonality insights
  • Data visualization for easy interpretation
  • Integration with other SEO tools and platforms

Moz Alternative #8: SEO PowerSuite

SEO PowerSuite is a comprehensive SEO software suite designed to help businesses improve their website’s visibility and search engine rankings. It offers a range of powerful tools that cover various aspects of search engine optimization, including keyword research, on-page optimization, backlink analysis, and rank tracking.

Key features of SEO PowerSuite include:

  • Rank Tracker: Enables users to monitor keyword rankings across multiple search engines and locations, track progress over time, and generate customizable reports.
  • Website Auditor: Analyzes on-page factors, identifies technical SEO issues, and provides recommendations for optimization to improve website performance.
  • SEO SpyGlass: Conducts in-depth backlink analysis, identifies link-building opportunities, and evaluates the quality and authority of backlinks.
  • LinkAssistant: Assists in managing and organizing link-building campaigns, finding potential link partners, and monitoring link outreach efforts.
  • Keyword Research: Provides keyword suggestions, search volume data, and competition analysis to help identify relevant and high-performing keywords.
  • Competitor Analysis: Allows users to analyze competitors’ SEO strategies, compare rankings and backlinks, and uncover opportunities to gain a competitive edge.
  • Reporting: Generates professional SEO reports that can be customized and branded to showcase the progress and results of SEO efforts.

Moz Alternative #9: CognitiveSEO

CognitiveSEO is a powerful SEO tool that provides comprehensive insights and data-driven strategies to help businesses improve their organic search rankings and visibility. It offers a wide range of features and functionalities designed to optimize various aspects of SEO campaigns.

CognitiveSEO’s comprehensive set of features makes it a valuable tool for businesses looking to optimize their SEO strategies, enhance their online presence, and drive organic traffic to their websites.

Key features of CognitiveSEO include:

  • Backlink Analysis: It offers an in-depth analysis of backlinks, including their quality, anchor texts, and referring domains, helping businesses identify and manage their link profile effectively.
  • Keyword Research: CognitiveSEO provides keyword research tools that enable users to discover relevant keywords, analyze their search volume and competition, and identify new opportunities for organic ranking.Rank Tracking: The tool allows users to track their keyword rankings across multiple search engines and locations, providing real-time updates and historical data to monitor progress and measure SEO performance.
  • Content Optimization: CognitiveSEO offers content optimization features that help businesses optimize their website content for better search engine visibility, including keyword density analysis, content performance tracking, and suggestions for improvement.
  • Competitor Analysis: With competitor analysis capabilities, users can gain insights into their competitors’ strategies, keywords, and backlinks, enabling them to identify opportunities and refine their own SEO tactics.
  • Site Audit: CognitiveSEO’s site audit feature allows businesses to identify technical SEO issues, such as broken links, duplicate content, and page speed optimization, ensuring their website is search engine-friendly.
  • Social Visibility: The tool also provides insights into a website’s social media presence and engagement, helping businesses track their social media performance and identify areas for improvement.

Pricing Comparison

ToolPricing Options
SEMrushStarting from $119.95/month
AhrefsStarting from $99/month
SerpstatStarting from $69/month
SpyFuStarting from $33/month
MajesticStarting from $49.99/month
Raven ToolsStarting from $79/month
SEMscoopStarting from $99/month
SEO PowerSuiteStarting from $299/year
CognitiveSEOStarting from $129.99/month

Why is SEMrush a good Moz alternative? 

SEMrush is considered a strong Moz alternative for several reasons. Firstly, it offers a comprehensive suite of SEO tools and features that can rival those of Moz. SEMrush provides capabilities for keyword research, competitive analysis, backlink analysis, site auditing, rank tracking, and more.

Additionally, SEMrush excels in its robust database and data accuracy. It boasts one of the largest keyword databases in the industry, allowing users to gather valuable insights into keyword trends, search volumes, and competition. The accuracy and reliability of SEMrush’s data are highly regarded by many marketers.

Furthermore, SEMrush offers advanced features for domain analytics and competitive intelligence. Users can analyze competitor websites, uncover their top-performing keywords, and gain valuable insights to refine their own SEO strategies. The platform also provides powerful reporting capabilities and customizable dashboards to track and measure SEO performance effectively.

Lastly, SEMrush goes beyond SEO and offers additional functionalities for PPC (Pay-Per-Click) advertising, content marketing, social media management, and more. This versatility makes SEMrush a comprehensive solution for digital marketers, catering to various aspects of their campaigns.

Overall, SEMrush’s robust feature set, extensive database, data accuracy, competitive analysis capabilities, and versatility make it a compelling Moz alternative for those seeking a comprehensive SEO platform.

Moz Alternatives FAQs

1- How many competitors can you track on Moz?

You can track up to 3 Competitors per Campaign. If you need to add or change a competitor, scroll down to the Competitor Sites section of your Campaign Settings.

2- What is the difference between Moz and Ahref?

While Moz only provides keyword research data for Google, Ahrefs provides it for 10 different search engines. Ahrefs contextualizes SEO data much more thoroughly than Moz, and gives you more filters to manipulate it with. Ahrefs is a much better tool for identifying a website’s broken links — both inbound and outbound.

3- Is Moz easy to use?

The Moz link building suite is easy to use, but has a steeper learning curve for novices than Keyword Explorer. Moz has developed a number of proprietary metrics, including Domain Authority and Page Authority, which may be unfamiliar to new users.

4- Where does Moz get its data?

Unfortunately, there’s not a lot you can do unless they’re using your trademarked term in their ad copy. If they are, you can submit a trademark complaint to Google.Mar

5- What is MozBar used for?

MozBar is a free Chrome Extension that makes it easy to get link metrics and do all your SEO on the go. MozBar shows link metrics for pages and domains as you search, displaying the Domain Authority, Page Authority and number of backlinks for sites as you search.

6- Is there a free version of Moz?

Yes! Once you sign up for a Moz Pro free trial, you will be able to use the Moz Q&A forum to ask questions to the Moz community. Additionally, you have access to any free courses in Moz Academy, such as ’30 Days of SEO’ and ‘How to Use Moz Pro’.

7- Is Moz good for keyword research?

Moz’s SERP Analysis also displays rich search engine results such as Top Stories, Images, Knowledge Graphs, Featured Snippets, Ad Results and even Tweets. This will help you understand the search landscape of every keyword, and how you can best optimize your site to match the intent of the query.


When it comes to finding alternatives to Moz, there are several strong competitors worth considering. While Moz has established itself as a prominent player in the field of search engine optimization (SEO) tools and services, these alternatives offer unique features and capabilities that cater to different needs and preferences. SEMrush stands out for its comprehensive suite of SEO, advertising, and content marketing tools, providing a holistic approach to online visibility. Ahrefs excels in backlink analysis and competitor research, enabling users to uncover valuable insights and gain a competitive edge. SimilarWeb offers a broader scope, focusing on competitive intelligence and market analysis across various digital channels. Lastly, Serpstat offers a more budget-friendly option for those seeking keyword research, rank tracking, and site auditing tools. Ultimately, the choice among these alternatives will depend on specific requirements, budget considerations, and the desired level of depth and functionality. It is advisable to evaluate the unique features, pricing plans, and customer reviews to make an informed decision and select the Moz competitor that best aligns with your SEO goals and business objectives.

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