Alternatives To Salesforce: Best Salesforce Competitors (Comparison)

Alternatives To Salesforce: Best Salesforce Competitors (Comparison)

In today’s fast-paced business landscape, customer relationship management (CRM) software plays a vital role in helping companies streamline their sales processes, optimize customer interactions, and drive growth. Salesforce has long been recognized as a dominant force in the CRM market, but it’s not the only player in town. As businesses seek alternatives that cater to their unique needs and offer innovative features, a plethora of Salesforce competitors have emerged, ready to challenge the status quo.

In this comprehensive comparison, we’ll explore the top Salesforce alternatives, examining their key features, strengths, and weaknesses, empowering you to make an informed decision when it comes to selecting the CRM solution that best aligns with your organization’s goals. So, if you’re ready to explore a world beyond Salesforce, let’s dive into the exciting landscape of CRM software and discover the contenders vying for the crown.

What is a Salesforce Alternative?

A Salesforce alternative refers to any customer relationship management (CRM) software that competes with Salesforce by offering similar functionalities and features. These alternatives are designed to help businesses manage their customer interactions, sales processes, marketing campaigns, and other aspects of their customer relationships. While Salesforce has established itself as a leader in the CRM market, alternative solutions provide organizations with options to consider based on their specific requirements, budget, and preferences. These alternatives often strive to differentiate themselves by offering unique features, pricing models, user experiences, or targeted industry solutions, allowing businesses to explore different CRM options and select the one that best suits their needs.

Best Salesforce Alternatives

Salesforce Alternative #1: Microsoft Dynamics 365

Microsoft Dynamics 365 is a comprehensive CRM platform that integrates with other Microsoft products, such as Office 365 and Outlook. It provides a wide range of sales, marketing, and customer service tools to help businesses effectively manage their customer relationships. The platform offers features like contact management, lead scoring, opportunity tracking, and sales forecasting. With its strong integration capabilities, businesses can leverage familiar Microsoft tools while accessing advanced CRM functionalities.

Top Features: 

  • Seamless integration with Microsoft Office suite
  • Sales and opportunity management
  • Customer service and case management
  • Marketing automation and email campaigns
  • Business intelligence and analytics

Salesforce Alternative #2: HubSpot CRM

HubSpot CRM is known for its user-friendly interface and focus on inbound marketing. It offers contact management, deal tracking, and email marketing features to help businesses attract, engage, and nurture leads. The platform also provides robust analytics and reporting, allowing organizations to measure and optimize their marketing efforts. HubSpot CRM integrates seamlessly with other HubSpot tools like marketing automation, customer service, and content management, creating a unified platform for managing the customer journey.

Top Features: 

  • Contact and lead management
  • Deal and pipeline tracking
  • Email tracking and templates
  • Marketing automation and lead nurturing
  • Customer support ticketing

Salesforce Alternative #3: Zoho CRM

Zoho CRM is a feature-rich CRM solution that caters to businesses of all sizes. It includes modules for lead management, contact and account management, sales pipeline tracking, analytics, and automation. Zoho CRM offers customization options, allowing businesses to tailor the CRM to their specific needs. The platform integrates with popular third-party applications, facilitating data sync and enabling seamless workflows. Zoho CRM also offers industry-specific editions, providing tailored solutions for sectors like real estate, finance, and healthcare.

Top Features: 

  • Lead and contact management
  • Sales forecasting and analytics
  • Email integration and tracking
  • Workflow automation
  • Social media integration

Salesforce Alternative #4: Pipedrive

Pipedrive is a sales-focused CRM tool that simplifies the sales process and boosts productivity. It provides a visual pipeline view, allowing sales teams to track deals and progress them through different stages. Pipedrive offers features like contact management, activity tracking, email integration, and sales reporting. The platform emphasizes simplicity and ease of use, making it popular among small and medium-sized businesses. With its intuitive interface and mobile app, Pipedrive enables sales teams to manage their pipelines and close deals on the go.

Top Features: 

  • Visual sales pipeline management
  • Activity and task tracking
  • Email integration and tracking
  • Sales reporting and analytics
  • Mobile CRM app

Salesforce Alternative #5: Oracle CX Sales

Oracle CX Sales is a comprehensive CRM platform that combines sales automation, predictive analytics, and customer data management. It provides sales teams with tools to effectively manage leads, opportunities, and contacts. Oracle CX Sales leverages artificial intelligence and machine learning to deliver insights, identify trends, and prioritize sales activities. The platform also integrates with other Oracle CX Cloud solutions, allowing businesses to streamline their sales processes and provide a seamless customer experience.

Top Features: 

  • Sales force automation
  • Territory management
  • Predictive analytics and forecasting
  • Customer data management
  • Sales performance management

Salesforce Alternative #6: SugarCRM

SugarCRM is a flexible and customizable CRM solution that covers sales automation, marketing campaigns, customer support, and collaboration tools. It offers features like lead management, opportunity tracking, customer journey mapping, and social media integration. SugarCRM provides a variety of deployment options, including cloud-based and on-premises solutions, catering to diverse business needs. The platform focuses on user experience and offers customization capabilities, allowing businesses to tailor the CRM to their unique requirements.

Top Features: 

  • Customizable CRM modules
  • Sales automation and forecasting
  • Marketing campaign management
  • Customer service and support
  • Collaboration and document management

Salesforce Alternative #7: Freshworks CRM

Formerly known as Freshsales, Freshworks CRM provides a user-friendly interface and a range of features to streamline sales processes. It includes contact management, lead scoring, email tracking, and sales analytics. Freshworks CRM also offers AI-powered lead enrichment and engagement capabilities to help sales teams prioritize and engage with prospects effectively. The platform integrates with other Freshworks products, enabling businesses to manage customer interactions across various touchpoints.

Top Features: 

  • Contact and lead management
  • Email tracking and templates
  • AI-based lead scoring
  • Sales pipeline management
  • Built-in phone system integration

Salesforce Alternative #8: SAP Sales Cloud

SAP Sales Cloud is part of SAP’s CRM suite and offers robust sales and service capabilities. It provides tools for account and opportunity management, sales forecasting, and customer data management. SAP Sales Cloud integrates customer data from various sources, enabling sales teams to gain a holistic view of their customers. The platform also offers collaboration features to facilitate communication and coordination among team members, enhancing sales effectiveness and efficiency.

Top Features: 

  • Lead and opportunity management
  • Sales analytics and forecasting
  • Territory and quota management
  • Partner relationship management
  • Configure, price, and quote (CPQ) capabilities

Salesforce Alternative #9: Insightly

Insightly is a CRM platform designed for small and mid-sized businesses, offering project management, contact management, lead routing, and email integration features.

Top Features: 

  • Contact and lead management
  • Project and task management
  • Email integration and tracking
  • Workflow automation
  • Advanced reporting and dashboards

Salesforce Alternative #10: Agile CRM

Agile CRM is an all-in-one solution that combines CRM, marketing automation, telephony, and customer service functionalities, providing businesses with a comprehensive suite of tools.

Top Features: 

  • Contact and lead management
  • Marketing automation and email campaigns
  • Telephony and call tracking
  • Helpdesk ticketing
  • Social media engagement

Pricing Comparison

CRM SolutionPricing ModelStarting Price (per user, per month)
Microsoft Dynamics 365Subscription$20
HubSpot CRMFreemium and SubscriptionFree (with limited features)<br>Paid plans starting from $50
Zoho CRMSubscription$12
Oracle CX SalesSubscriptionCustom pricing
Freshworks CRMSubscription$29
SAP Sales CloudSubscriptionCustom pricing
Agile CRMSubscription$8

Why is Microsoft Dynamics 365 a good Salesforce alternative? 

Microsoft Dynamics 365 is considered a strong Salesforce alternative for several reasons:

1- Integration with Microsoft Ecosystem: Dynamics 365 seamlessly integrates with other widely used Microsoft products such as Office 365, Outlook, SharePoint, and Teams. This integration offers a unified experience and enhances productivity by allowing users to work within familiar interfaces.

2- End-to-End Solution: Dynamics 365 offers a comprehensive suite of CRM and ERP capabilities, enabling businesses to manage not only customer relationships but also other aspects such as finance, operations, and supply chain. This integration of CRM and ERP functionalities can be advantageous for organizations seeking a holistic solution.

3- Flexibility and Customization: Dynamics 365 provides extensive customization options, allowing businesses to tailor the CRM system to their specific needs. The platform supports custom workflows, data models, and extensions, making it adaptable to different industries and business processes.

4- Advanced Analytics and AI Capabilities: Dynamics 365 leverages Microsoft’s advanced analytics and artificial intelligence (AI) capabilities, empowering businesses with actionable insights and predictive analytics. These features enable data-driven decision-making, sales forecasting, and customer behavior analysis.

5- Scalability and Enterprise-Grade Solution: Dynamics 365 is suitable for businesses of all sizes, from small organizations to large enterprises. The platform is designed to handle complex and extensive operations, making it scalable and capable of supporting growth and expansion.

6- Strong Sales and Customer Service Functionality: Dynamics 365 offers robust sales automation features, including lead management, opportunity tracking, and sales forecasting. Additionally, it provides comprehensive customer service capabilities, such as case management, service level agreements (SLAs), and self-service portals.

7- Cloud-Based and Hybrid Deployment Options: Dynamics 365 can be deployed in the cloud or on-premises, providing flexibility based on organizational preferences and requirements. It offers hybrid deployment options, allowing businesses to leverage the benefits of both cloud and on-premises environments.

Salesforce Alternative FAQS

1- What is the best alternative to Salesforce?

  • Microsoft Dynamics 365: Best overall.
  • Zoho CRM: Best for growing companies.
  • Best for Kanban-style tracking.
  • ActiveCampaign: Best for automation.
  • Zendesk Sell: Best for customer service alignment.
  • FreshSales: Best for affordability.
  • Less Annoying CRM: Best for ease of use.

2- Which is best between SAP and Salesforce?

The functionalities offered by Salesforce are considered to be more extensive than the functionalities within the SAP Marketing Cloud. Therefore, Salesforce is favoured over SAP when it comes to Marketing functionalities.

3- Are SAP and Salesforce competitors?

The SAP CRM vs Salesforce contest is a close one, but our analysts found that Salesforce performs better for more individual features. That being said, Salesforce may not be the best CRM for every company, so it’s important to keep your requirements in mind when researching CRMs.

4- What is the cheapest version of Salesforce?

  • Starter. $ 25. USD/user/month*
  • Professional. $ 75. USD/user/month*
  • Enterprise. $ 150. USD/user/month*
  • Unlimited. $ 300. USD/user/month**

5- Will Salesforce overtake SAP?

With the USD now at parity with EUR Salesforce’s revenue has now exceeded that of SAP. Although inevitable that Salesforce would overtake SAP in terms of revenue, the drop in the value of the EUR has hastened this by perhaps a few quarters. Hence Salesforce has overtaken SAP by Revenue in 2022.Sep

6- Which is #1 CRM software?

Salesforce. #1 CRM. Ranked #1 for CRM Applications based on IDC 2022 Revenue Market Share Worldwide. Our best-in-class applications all work together, so all your teams can, too.

7- Does Salesforce have a competitor?

While Oracle is one of the biggest CRM companies in the world — competing alongside leaders like Salesforce, SAP, Microsoft and Adobe for market share — it can also be a powerful tool for small e-commerce businesses.

8- What is the future of Salesforce?

In the longer term, we expect Salesforce to integrate data science and big data capabilities to its Service Cloud and Marketing Cloud. This would result in automated customer service tasks (via Service Cloud) and would let marketers leverage data for predictive and targeted marketing (via Marketing Cloud).


The comparison of alternatives to Salesforce has revealed a diverse range of competitors that offer robust solutions for businesses seeking alternatives to the popular CRM platform. Each competitor brings its unique strengths and features to the table, making it important for organizations to carefully assess their specific needs and requirements before making a decision. Several top contenders, such as Microsoft Dynamics 365, HubSpot CRM, and Zoho CRM, have emerged as strong alternatives, providing comprehensive CRM functionalities, integration options, and scalability. These alternatives not only offer competitive pricing but also cater to various business sizes and industries, making them viable options for organizations looking to streamline their customer relationship management processes.

While Salesforce remains a dominant force in the CRM market, it is essential to explore and consider alternative options to ensure the best fit for your business. By examining the strengths and weaknesses of various Salesforce competitors, organizations can make an informed decision based on their specific needs, budget, and goals. Ultimately, the right alternative to Salesforce will depend on factors such as the complexity of your sales processes, the level of customization required, and the integration capabilities with existing systems. By carefully evaluating these alternatives and understanding how they align with your organization’s objectives, you can select the best Salesforce competitor that suits your business needs and enhances your customer relationship management efforts.

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